Dove’s biodegradable, plastic free  alternative to soap. The sub-brand identity and awareness campaign educates consumers on the impact of common bar soap, aiming to shift purchases to ethically and sustainably produced items.

To remain appealing to Dove’s current consumer the identity maintains spaciousness and modern simplicity, simultaneously engaging a new customer with an overall brand refresh. The result is a playful identity system that clearly communicates, whilst warmly encouraging a shift in behaviour and consciousness rather than aggressively forcing it.